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Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
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Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-beans


Videos

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
June 15, 2014
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Citation

Lee, M. (2014a, June 15). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories


Videos

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the ‘prejudice-without-knowing’. We present a...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jochum Stienstra, Tibor van Bekkum
Company: Ferro Explore!
June 15, 2013
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Citation

Stienstra and van Bekkum (2013a, June 15). The beauty and the beast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beauty-and-the-beast