You searched for: ""

The results has been filter on Authors containing Paula Felice.
ANA has found 2 results for you, in 246 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Cool

Having followed the implementation of a project conducted in eight European countries under the coordination of Research International UK which identified cool brands in six product categories, we decided on a similar project in order to understand...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Paulo Carramenha, Helena Palla, Paula Felice
October 24, 2004

Research papers

From identifying need states to testing in virtual reality

Category management (CM) presents challenges to suppliers and retailers which are further exaggerated by efficient consumer response (ECR). The benefits of category management for supplier organisations are maximised when a purchase marketing...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maureen Johnson, Paula Felice
September 1, 1998