Resources Library by ANA

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Joy Ganvik, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese

Companies: SA Market Insights, Tracism

November 22, 2023

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater

Companies: Forethought, Cathay Pacific

November 22, 2023

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:

Authors: Katie Kaylor, Patricia Van der Hart

September 27, 2023

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people?s reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023

Authors: Luke Perry, Luke Mantell

September 27, 2023

System 3: Measuring the consumer's imagination

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Leigh Caldwell, Lizzi Seear

September 8, 2019

Are you listening?

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019

Authors: Sebastián Silva, Damián Suárez

Companies: Mega Research, Givaudan

April 7, 2019

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Company: Ipsos MRBI

September 23, 2018

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary

Authors: Preriit Souda, Chiara Davanzo Zamarian

Company: KANTAR TNS Malaysia

September 4, 2017

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Carolina Mejía Posada, Maria Claudia Foschi

April 13, 2016