Abstract:
With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer consumption occasions in Brazil and offer tailor-made sensorial experiences eventually. This project aids Givaudan in creating value with its customers in market development, helps beer brands to position themselves better and expand their line of products, or generate innovations to compete with other companies.
Research Papers
#EXPLORE
Catalogue: Creativity. Connections. Community.
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Can AI bring better insight than humans?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
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From customer satisfaction to customer experience
Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi
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October 19, 2020
