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Date of publication: April 7, 2019

Catalogue: Latin America 2019

Abstract:

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer consumption occasions in Brazil and offer tailor-made sensorial experiences eventually. This project aids Givaudan in creating value with its customers in market development, helps beer brands to position themselves better and expand their line of products, or generate innovations to compete with other companies.

Sebastián Silva

Author

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Damián Suárez

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Research Papers

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Catalogue: Creativity. Connections. Community.

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July 15, 2022

Research Papers

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