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Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016

Research papers

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Vincenzo Ciummo, Scott Young
Company: Perception Research Services International
March 4, 2009


Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005
Author: ESOMAR B.V.
April 1, 2005

Research papers

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano
Companies: OPTEM, Data Media Ltd.
October 28, 2001

Research papers

The business value of emotional intelligence

Papers included in this volume examine the impact of local culture both within European markets and further afield, in countries such as the Middle East and India. To what extent can a brand that is successful in one culture be transferred to another...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Fiona Jack
October 28, 2001

Research papers

Selling Islamic finance to mr. Smith

In an environment of increasing product parity, the need to innovate has become critical. The key input for innovation is robust and insightful data from customers. Given this scenario, this paper explores the triggers and barriers that exist within...

Catalogue: Qualitative 2007
Authors: Kalika Tripathi, Dipen Mehta
Company: HSBC Holdings
October 28, 2001

Research papers

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Kazuko Ohye
January 1, 1998

Research papers

Creativity and accountability in international advertising research

Advertising research has always had two objectives: First, to help the creative person sharpen and improve the execution of strategic positioning and ideas. To help him push his imagination as far as the understanding of the consumer will permit....

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Lorenz C. Andersen
June 15, 1988

Research papers

Guidelines on the use of qualitative techniques in cross-cultural research

A series of studies over a number of years has demonstrated convincingly that accurate measurement of cross-cultural attitudes and perceptions is possible. The success of the studies amongst a diversity of language and cultural groups was largely...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Nesta Morris, Pat van der Reis
June 15, 1986