Resources Library by ANA

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005

Authors: Luc Rens, Brett Miller, Marla Commons

November 13, 2005

How many of your users are actually unique?

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.The authors believe this method may have great practical...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski

June 20, 2005

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Richard W. Goosey

Company: Nielsen

June 20, 2005

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

June 20, 2005

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Mark Hoffmann

Company: GfK

April 19, 2005

SkyView

Two major issues facing television audience research are the requirement to measure fragmented audiences accurately and the demand for measures of return on investment. This paper outlines a new development using set top box data. With the help of...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Julian Dobinson

April 17, 2005

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005

Author: Todd Hale

Company: Nielsen

April 17, 2005

Category management

This paper describes the Category Management methodology used through Consumer Panel information in different countries in Latin America (Argentina, Brazil and Chile), aimed at opportunities for manufacturers and retailers in the search for the best...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Ana Cláudia Hernandes Fioratti, Dionisio Seissus García

October 24, 2004