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How many of your users are actually unique?

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski

Abstract:

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems. The authors believe this method may have great practical importance for the Internet research and online advertising industry.

Magdalena Urbaska

Author

This is a long description of some author details.

Tomasz Fryderyk Urbanski

Author

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Urbaska and Urbanski (2005a, June 20). How many of your users are actually unique?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-mobile-phone-users-ready-for-mcasi-