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Research papers

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989
Authors: Bruno Colin, Alain Pioche
Company: Nielsen
September 1, 1989
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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research papers

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jan G. A. M. de Jong
June 15, 1989
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Citation

de Jong, J. G. (1989a, June 15). Telematics and retail trade. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/telematics-and-retail-trade


Research papers

Typology of the marketing strategy in the perfume industry (French)

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry (French). ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry-french-


Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry


Research papers

Productivity in international research

The main argument is that the methods and the facilities for designing and controlling multi-country research have evolved from the primitive approach of the 1950's to a sophisticated and versatile methodology which is still being developed and...

Catalogue: ESOMAR Congress 1988
Author: Michael Wilsdon
September 1, 1988
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Citation

Wilsdon, M. (1988a, September 01). Productivity in international research. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/productivity-in-international-research


Research papers

The ethical dilemmas of the market researcher

The success of the market research industry over the past 40 years has led it into techniques and applications which were not anticipated by its original founders. As a result an increasing number of researchers are becoming involved in other related...

Catalogue: ESOMAR Congress 1988
Authors: Mary Bartram, Peter Bartram
September 1, 1988
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Citation

Bartram and Bartram (1988a, September 01). The ethical dilemmas of the market researcher. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-ethical-dilemmas-of-the-market-researcher


Research papers

Beyond old and new

As more qualitative approaches become available, through imports and innovation, and as persuasive qualitative agencies tend to brilliantly argue for their specific methods, there seems to be a need for some clarification. The view that a given...

Catalogue: ESOMAR Congress 1988
Author: Olwen H. Wolfe
September 1, 1988
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Citation

Wolfe, O. H. (1988a, September 01). Beyond old and new. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/beyond-old-and-new


Research papers

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: John R. Goodyear
June 15, 1988
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Citation

Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-future-development-of-international-research-


Research papers

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kazuaki Katori
Company: NTT DATA SMIS
June 15, 1988
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Citation

Katori, K. (1988a, June 15). Recent developments and future trends in marketing research in Japan using new electronic media. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/recent-developments-and-future-trends-in-marketing-research-in-japan-using-new-electronic-media