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The Nielsen consumer single source approach

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Company: Nielsen

Authors: Bruno Colin, Alain Pioche

Abstract:

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between all the kinds of "Single Source" mentioned here and there, and to give a more complete description of what NIELSEN is presently thinking about.

Bruno Colin

Author

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Alain Pioche

Author

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Research Papers

Electronic single source consumer panels

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: William F. Mckenna

 

June 15, 1988

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Citation

Mckenna, W. F. (1988a, June 15). Electronic single source consumer panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels


Research Papers

The single source approach in media research

Catalogue: Seminar 1988: Media And Media Research

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1988

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Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research


Case Studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Laurent Battais, Laurent Spitzer

Company: MarketingScan

November 11, 1996

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Citation

Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-french-single-source-experience-


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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-french-single-source-experience-