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The Nielsen consumer single source approach

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Company: Nielsen

Authors: Bruno Colin, Alain Pioche

Abstract:

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between all the kinds of "Single Source" mentioned here and there, and to give a more complete description of what NIELSEN is presently thinking about.

Bruno Colin

Author

This is a long description of some author details.

Alain Pioche

Author

This is a long description of some author details.

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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-