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Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-
Roodnat, M. (1993a, June 15). Advertising in Russia. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/advertising-in-russia
Daniels, P. (1993a, June 15). Letterbox VS. television screen. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/letterbox-vs-television-screen
Klein, P. (1992a, June 15). Should advertising strategies for international brands be global or multinational?. ANA - ESOMAR. Retrieved May 17, 2024, from
Manabe and Lohr (1992a, June 15). An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing. ANA - ESOMAR. Retrieved May 17, 2024, from
van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/outdoor-advertising-audience-measurement
Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/the-challenge-of-the-future
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message! (French). ANA - ESOMAR. Retrieved May 17, 2024, from
de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/la-recherche-media-et-publicitaire