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Research papers

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019
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Citation

Casseb and Politanski (2019a, November 10). VENTO. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/vento


Webinars

Increasing effectiveness and profitability: Your projects in focus

As a data, research, or insights business, projects are the lifeblood of your organization. Having the right technology, processes and strategies in place can ensure you're as profitable as you can be, and take your firm to the next level.During this...

Catalogue: Webinars 2021
Authors: John Kearon, Kimberly Sack
Company: Deltek
April 29, 2021
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Citation

Kearon and Sack (2021a, April 29). Increasing effectiveness and profitability: Your projects in focus. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/increasing-effectiveness-and-profitability-your-projects-in-focus


Research papers

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
Company: Ipsos MRBI
September 23, 2018
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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408