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The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
August 23, 2018



Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019


Brands Connect: The importance of peer networking and collaboration

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Raphael Meillat
Companies: Mars Wrigley, Nissan Motor Co.
November 4, 2020

Research papers

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019
Author: Paula Herrera
Company: GetYourGuide
November 10, 2019

Research papers

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020

Research papers

Freedom and control in creative activity

In market research we are all aware of the growing demand for better procedures for creating and testing effective advertising. Manufacturers not unnaturally wish for evidence that their expenditure on advertising will achieve maximum results....

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Peter Tyler
June 1, 1966

Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018

Research papers

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017


Creating a collaborative and multidisciplinary user research environment

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Heloisa Moura, Julia Santos
December 12, 2018