You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Christer Carlsson.
ANA has found 1 results for you, in 435 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987
×

Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning