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Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973

Research papers

Veterinary legislation and new products

For a very long time the introduction of veterinary pharmaceutical specialities has not posed great problems for the manufacturers at least not in the European market. Nevertheless many amongst them have devoted themselves to detailed preliminary...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: J. P. Willemart
November 24, 1976

Research reports

Qualitative research on Soft Moist cat food

This research was conducted to determine cat owners'reactions to the concept of soft moist cat food andto the packaging of such a product. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973

Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976

Case studies

The market for pig growth promoters in the United Kingdom

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Landell Mills
November 24, 1976

Research papers

Distribution of animal medicines in the ECC

The European Commission has not yet produced any draft Directive relating to Distribution of Veterinary Medicines. The author intend to divide his paper into 3 sections: A. Definition and scope of market for veterinary medicines in Western Europe; B....

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: David J.S. Miller
November 24, 1976

Research papers

The development of the A.B.P.I animal health product sales audit

A simple questionnaire form was first drawn up and studied within the Companies for which the members of the Working Group worked in order to identify any major problems at this initial stage. None emerged. Work on drafting the audit then proceeded...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John W. Prior
November 24, 1976