Abstract:
Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of and attitudes to the specific products on the market. In particular we felt it important to focus on the reasons why particular farmers who had changed the product they used had done so. It is the people who change who often give one the best clues to the dynamics of a particular market situation, and it is often sensible for research to focus its attentions particularly on this group.
Research Papers
Business ecology
Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jörgen Johansson, Jan-Olof Bengtsson
 
June 15, 1994
Research Papers
Aspects of agricultural marketing
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David H. Pickard, Howard Biggs
 
June 15, 1976
Research Reports
Qualitative research into growth promotants
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1979
