Abstract:

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of and attitudes to the specific products on the market. In particular we felt it important to focus on the reasons why particular farmers who had changed the product they used had done so. It is the people who change who often give one the best clues to the dynamics of a particular market situation, and it is often sensible for research to focus its attentions particularly on this group.