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The development of the A.B.P.I animal health product sales audit

Date of publication: November 24, 1976

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: John W. Prior

Abstract:

A simple questionnaire form was first drawn up and studied within the Companies for which the members of the Working Group worked in order to identify any major problems at this initial stage. None emerged. Work on drafting the audit then proceeded so swiftly that an outline scheme was drawn up within six months. We were then left with the rather hard task, during the ensuing 18 months, of devising a scheme for collating data confidentially and for seeking approval for the proposals at various levels within the A.B.P.I.

John W. Prior

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Measuring animal health markets

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

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The measurement of sales of animal health and veterinary products in Europe

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: John W. Prior

 

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Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

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Citation

Prior, J. W. (1976a, November 24). The development of the A.B.P.I animal health product sales audit. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/distribution-of-animal-medicines-in-the-ecc