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Research papers

They are not aliens, though sometimes they might well appear to be (Spanish)

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002
Author: Guillermo Oliveto
Company: CCR Group
May 12, 2002
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Citation

Oliveto, G. (2002a, May 12). They are not aliens, though sometimes they might well appear to be (Spanish). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/they-are-not-aliens-though-sometimes-they-might-well-appear-to-be-spanish-


Research papers

They are not aliens, though sometimes they might well appear to be

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002
Author: Guillermo Oliveto
Company: CCR Group
May 12, 2002
×

Citation

Oliveto, G. (2002a, May 12). They are not aliens, though sometimes they might well appear to be. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/they-are-not-aliens-though-sometimes-they-might-well-appear-to-be


Research papers

Marketing transformation

In this ESOMAR Congress 2001 with its theme Marketing Transformation we have an opportunity to examine how well market researchers are responding to the changes taking place in society, the world of business and to the structure, and techniques, of...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: David Smith
September 23, 2001
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Citation

Smith, D. (2001a, September 23). Marketing transformation. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-transformation


Research papers

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
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Citation

Smith, D. (2001a, April 01). Improving market researcher's contribution to business decision making. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/improving-market-researcher-s-contribution-to-business-decision-making


Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-impact-of-networking


Research papers

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000
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Citation

MacElroy, W. (2000a, September 01). How the technological orientation of commercial research organizations relates to measures of business success. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-the-technological-orientation-of-commercial-research-organizations-relates-to-measures-of-business-success


Research papers

Genius loci

The paper describes the future of ethnic marketing and the implications for marketing and strategies that can be adopted in ethnically diverse markets. It explores the impact that the conciliation between local and global will generate changes to the...

Catalogue: Ethnic Marketing 2000
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
July 1, 2000
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Citation

Morace, F. (2000a, July 01). Genius loci. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/genius-loci


Research papers

Managing transnational brands in times of change

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Linda Caller, Sheila Byfield
September 1, 1999
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Citation

Caller and Byfield (1999a, September 01). Managing transnational brands in times of change . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/managing-transnational-brands-in-times-of-change-


Research papers

A department store CSM study In Chile (Spanish)

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market as is the case in the department store sector in Chile. In particular the benefits contributed by the...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mauricio Ordenes, Jaime Quezada, Ramon Cavieres
June 15, 1999
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Citation

Ordenes, Quezada and Cavieres (1999a, June 15). A department store CSM study In Chile (Spanish). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-department-store-csm-study-in-chile-spanish-