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Improving market researcher's contribution to business decision making

Date of publication: April 1, 2001

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

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Author: David Smith

Abstract:

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making end clients more effectively apply market research evidence to the decision making process.

David Smith

Author

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Bijapurkar, R. (1995a, September 01). Does market research really contribute to decision making?. ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

Smith, D. (2001a, April 01). Improving market researcher's contribution to business decision making. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making