Improving market researcher's contribution to business decision making

Date of publication: April 1, 2001

Company: DVL Smith Ltd

Author: David Smith

Abstract:

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making end clients more effectively apply market research evidence to the decision making process.

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