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Research papers

Research for local newspapers

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Donald Osborne
June 15, 1984
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Citation

Osborne, D. (1984a, June 15). Research for local newspapers. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/research-for-local-newspapers