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Research papers

Leveraging the aptitude and ability of eight year-old adults

Little has been documented on how researchers plan to leverage market dynamics to facilitate future research success.

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Michelle Kuhn, Wayne Eischen
August 1, 2000
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Citation

Kuhn and Eischen (2000a, August 01). Leveraging the aptitude and ability of eight year-old adults . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/leveraging-the-aptitude-and-ability-of-eight-year-old-adults-


Research papers

Leveraging the aptitude and ability of eight year-old adults

This paper identifies and explores ten trends or market dynamics which have been observed in the children’s market today, and discusses how knowledge of these trends can be leveraged to ensure effective and insightful children’s research in...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Michelle Kuhn, Wayne Eischen
October 22, 1997
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Citation

Kuhn and Eischen (1997a, October 22). Leveraging the aptitude and ability of eight year-old adults. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/leveraging-the-aptitude-and-ability-of-eight-year-old-adults