Abstract:
Little has been documented on how researchers plan to leverage market dynamics to facilitate future research success.
Research Papers
Leveraging the aptitude and ability of eight year-old adults
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Michelle Kuhn, Wayne Eischen
 
October 22, 1997
Research Papers
Coca-cola, Levi's, Adidas... Co-educators of our children
Catalogue: Seminar 1996: The Big Brand Challenge
Author: Joël-Yves le Bigot
 
June 15, 1996
Research Papers
Marketing to young consumers segmentation + life style
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Joël-Yves le Bigot
 
August 1, 2000
