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Leveraging the aptitude and ability of eight year-old adults

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Michelle Kuhn, Wayne Eischen

Abstract:

This paper identifies and explores ten trends or market dynamics which have been observed in the children’s market today, and discusses how knowledge of these trends can be leveraged to ensure effective and insightful children’s research in the future. Trends discussed in this paper have been evidenced in recent qualitative and quantitative research conducted by Aeffect with children and teens worldwide. It also describes research approaches which maximize children’s enjoyment of the research process and work to reveal brand imagery maintained by kids.

Michelle Kuhn

Author

This is a long description of some author details.

Wayne Eischen

Author

This is a long description of some author details.

Research Papers

Is pester power dead?

Catalogue: ESOMAR Conference On Age 2005

Author: Neil Samson

 

January 30, 2005

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Citation

Samson, N. (2005a, January 30). Is pester power dead?. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/is-pester-power-dead-


Research Papers

How to advertise effectively to children and youth?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Glen Smith

 

October 22, 1997

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Citation

Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-


Research Papers

The universal and the singular, the permanent and the ephemeral

Catalogue: Latin America 2002

Authors: Mónica La Madrid, Telma Urich

Company: Markwald La Madrid & Asociados

May 12, 2002

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Citation

La Madrid and Urich (2002a, May 12). The universal and the singular, the permanent and the ephemeral . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-universal-and-the-singular-the-permanent-and-the-ephemeral-


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Citation

Kuhn and Eischen (1997a, October 22). Leveraging the aptitude and ability of eight year-old adults. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-universal-and-the-singular-the-permanent-and-the-ephemeral-