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Research papers

Terminals versus Minis

Thus a firm 'producing' marketing studies from survey data tries to control all of the different phases: conceptualization, fieldwork, data processing and interpretation of the final results. Our goal here is to study the question of the data...

Catalogue: Paper 1978: Analysis of Data
Author: Bernard Morin
February 1, 1978

Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972