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Typology at random

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Henri Bergonier, Bernard Morin

Abstract:

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two coefficients which measure informational content and the amount of structure for a given typology. The usefulness of these coefficients in solving the problems associated with typal analysis is demonstrated.

Henri Bergonier

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Bernard Morin

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Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/random-vs-quota-sampling-methods