Back

Typology at random

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Henri Bergonier, Bernard Morin

Abstract:

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two coefficients which measure informational content and the amount of structure for a given typology. The usefulness of these coefficients in solving the problems associated with typal analysis is demonstrated.

Henri Bergonier

Author

This is a long description of some author details.

Bernard Morin

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Consumers typology

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Mary Zeldenrust-Noordanus

 

June 15, 1962

×

Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/consumers-typology-


Research Papers

Typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

 

June 15, 1972

×

Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/typology-and-segmentation


Research Papers

Random VS quota sampling methods

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

 

February 14, 1995

×

Citation

Harris, P. (1995a, February 14). Random VS quota sampling methods. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/random-vs-quota-sampling-methods


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/random-vs-quota-sampling-methods