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Research papers

Enhancing media survey value through data fusion

The main objectives of this paper are to demonstrate the relevance and value of data fusion, as a technique, in the Media research area, by reference to two case studies; and to discuss the variety of opinions and difficulties attaching to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Michael M. Brown
June 15, 1991
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Citation

Brown, M. M. (1991a, June 15). Enhancing media survey value through data fusion. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/enhancing-media-survey-value-through-data-fusion


Magazines

Marketing and research today (June 1991)

Commercial television has spread across Europe and is now available in virtually every West European country. Print remains the most important single medium in terms of advertising spend. How are these two major mediaperceived by advertisers and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1991
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Citation

B.V., E. (1991a, June 01). Marketing and research today (June 1991). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1991-


Magazines

Marketing and research today (August 1990)

The first paper of this issue is provocative! It was originally made at anESOMAR seminar on financial marketing but is relevant to any marketingbased on research. It renounces our myopic practice to evaluate too few options for every decision in the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1990
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Citation

B.V., E. (1990a, August 01). Marketing and research today (August 1990). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1990-


Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Common market, uncommon cultures

This paper attempts to quantify some of the key differences and similarities between European countries through comparative empirical data, and to suggest some common threads. It compares first the different media environments and different...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Steven Barnett
June 15, 1990
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Citation

Barnett, S. (1990a, June 15). Common market, uncommon cultures. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/common-market-uncommon-cultures


Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990
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Citation

de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/outdoor-advertising


Research papers

The potential for multi-country media research

Mediamark Research Inc. has for almost 11 years operated in the United States a multimedia and marketing survey based on personal interviews. This service is the primary source for magazine readership estimates in the U.S., and an important secondary...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Timothy Joyce
June 15, 1990
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Citation

Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-potential-for-multi-country-media-research


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal


Research papers

How the medium affects the message

The purpose of this paper is to show how accounting for the most recent developments in such a qualitative subject as semiology can profoundly alter the patterns of a quantitative discipline such as media planning. Media planning today is founded on...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: François Laurent
June 15, 1990
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Citation

Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-the-medium-affects-the-message