Resources Library by ANA

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

June 16, 2008

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Nick North, James Holden

Company: GfK

June 1, 2008

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Mike Hess, Karina Besprosvan

Company: integral, OmnicomMediaGroup

June 1, 2008

The effect of recency of ad exposure on purchasing across categories and media

The best time to reach a potential buyer of your product with your brand's advertising is immediately before they make their choice. There is a wide literature advising the media planner to do just that. While the theory of recency planning is well...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Virginia Beal, Erica Riebe, Carl Driesener

June 1, 2008

Measuring responsiveness from a 360° angle

Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Joan Fitzgerald

Company: Nielsen

June 1, 2008

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence

Authors: Karen Paterson, Catriona Ferris, Lyn McGregor

Companies: Unilever, KANTAR TNS Malaysia, Flamingo

September 19, 2007

Reaching the elite

This paper addresses the television viewership habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major metros of India, and already possesses a high spending power.This research highlights a new way of panel...

Catalogue: WM3 2007

Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava

Company: TAM Media Research

June 3, 2007

Measure twice and cut once

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear...

Catalogue: WM3 2007

Author: John Hallward

Company: Ipsos MRBI

June 3, 2007

Measuring involvement with editorial content

This paper addresses the perennial big question about media, 'Which medium is most involving (at least among online, magazines, and print)?'However this question is framed in a more meaningful way by recognizing that involvement is a multidimensional...

Catalogue: WM3 2007

Authors: Bobby Calder, Edward Malthouse

June 3, 2007