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The network of favours

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

Abstract:

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the target audience, using an innovative consumer-driven methodology.

Genoveva Florovits

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István Kozári

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Marta Hoffmann

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https://ana.esomar.org/documents/the-rise-and-power-of-online-communities-in-the-network-economy-