Back

The network of favours

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

Abstract:

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the target audience, using an innovative consumer-driven methodology.

Genoveva Florovits

Author

This is a long description of some author details.

István Kozári

Author

This is a long description of some author details.

Marta Hoffmann

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Florovits, Kozári and Hoffmann (2008a, June 16). The network of favours. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-network-of-favours