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Research papers
Boosting Economic Growth and Shaping Livelihoods with Machine Learning
70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...
Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023
Research papers
Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?
Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...
Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
Research papers
Algorithms of Scent and Experience
We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...
Catalogue: Creativity. Connections. Community.
Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza
July 15, 2022
Research papers
Driving consumers' brand perception and engagement
Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
Research papers
Insights 24/7
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
Research papers
Using narrative analytics to win customer trust
What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...
Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
Research papers
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Research papers
