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Insights 24/7

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Givaudan,

Authors: Damián Suárez, Sebastián Silva

Abstract:

How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Damián Suárez

Author

This is a long description of some author details.

Sebastián Silva

Author

This is a long description of some author details.

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Future perspectives in the field of consumer research Authors: Hans Khuner
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Forecasting in consumer research Authors: Charles Schlaepfer
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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insights-24-7