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Insights 24/7

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Givaudan,

Authors: Damián Suárez, Sebastián Silva

Abstract:

How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Damián Suárez

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Sebastián Silva

Author

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Insights 24/7

Catalogue: Latin America 2020 - Insights Festival

Authors: Damián Suárez, Sebastián Silva

Companies: Givaudan, Mega Research

October 19, 2020

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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/insights-24-7-11621


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Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved June 02, 2025, from


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Varoli et al. (2003a, September 14). Living 24/7 . ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/living-24-7-