Abstract:
How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Date of publication: October 19, 2020
Catalogue: Latin America 2020 - Insights Festival
Companies: Givaudan,
Authors: Damián Suárez, Sebastián Silva
Abstract:
How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
This is a long description of some author details.
This is a long description of some author details.
Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/insights-24-7-11621
Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/24-7-diginography
Varoli et al. (2003a, September 14). Living 24/7 . ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/living-24-7-
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Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/living-24-7-