Abstract:
How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Research Reports
Qualitative research into texturised vegetable protein
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1976
Research Papers
The changing pattern of key West European food and drink markets
Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
 
October 1, 1979
Research Papers
Vegetables that rock
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Emmanuelle Cousy
 
November 7, 2017
