How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
- This could also be of interest