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Research papers

Aroma psychology

The rather intricate process of odour perceptation and evaluation defies any exact measurements of consumer responses to fragranced products. This paper will discuss a psychological approach towards fragrance evaluation leading to a theory of...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hans-Otto Schmidt
June 15, 1993
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Citation

Schmidt, H. (1993a, June 15). Aroma psychology. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/aroma-psychology


Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996
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Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research papers

The new man and his fragrance

This paper will firstly deal with a new type of man as consequence of women's liberation in the 60's and 70's. His different attitudes towards fragrance and are illustrated. An innovative psychological test method to analyse clusters of personalities...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Hans-Otto Schmidt
June 15, 1991
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Citation

Schmidt, H. (1991a, June 15). The new man and his fragrance. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/the-new-man-and-his-fragrance