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Aroma psychology

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Hans-Otto Schmidt

Abstract:

The rather intricate process of odour perceptation and evaluation defies any exact measurements of consumer responses to fragranced products. This paper will discuss a psychological approach towards fragrance evaluation leading to a theory of synethetical perception. Aroma psychology is a new way to look at psychotropic efects by odours and fragrances. Next to purely esthetics and hedonic values of scents in cosmetic and toiletry products, in future fragrance induced mood changes will be a concern of marketing in the perfume and cosmetic industry.

Hans-Otto Schmidt

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Research Papers

The essence of aroma

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Manjunath Desai, Geeta R. Lobo

Company: GfK

May 13, 2014

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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-essence-of-aroma


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Insight mining with positive psychology

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Stacy Graiko, Andrew Soren

Company: KANTAR TNS Malaysia

June 15, 2013

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Citation

Graiko and Soren (2013a, June 15). Insight mining with positive psychology. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology


Research Papers

Insight mining with positive psychology

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Stacy Graiko

Company: KANTAR TNS Malaysia

November 20, 2013

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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


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Citation

Schmidt, H. (1993a, June 15). Aroma psychology. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096