Abstract:
This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images will be presented, specifying seven potential target groups or personality clusters for perfumes. The two- and three-dimensional color-shape figuration in this spectrum in relation with particular fragrance preferences can serve as an orientation help for designing fragrance concepts as well as for fragrance consulting. A large-scale test using this material is presented as an exemplification of how present mood trends in our society and corresponding target groups, as well as subsequent fragrance concepts, can be analyzed.
Research Papers
Aroma psychology
Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hans-Otto Schmidt
 
June 15, 1993
Research Papers
Perceptual maps of sensory analysis and consumer reactions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
Research Papers
The psychology of fragrance selection
Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
 
June 15, 1989
