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Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on foam aerosol products. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-foam-aerosol-products


Research reports

Qualitative research on pack design for the Chique concept

Following earlier research on the Chique concept aseries of packs were developed for the product. The objectives of the research reported here were todetermine the key design features in pack termswhich would be appropriate for the Chique concept.In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on pack design for the Chique concept. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept


Research reports

Qualitative research into advertising for Jeremiah Colman's sauces

Colmans has produced a new range of quality sauces whichare intended to appear rather special but to lend themselves to everyday usage. Following earlier research whichindicated considerable interest in the range, JWT hasdeveloped a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-for-jeremiah-colman-s-sauces


Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Project Westminister. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/project-westminister


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Ribena range extension

Consideration is now being given to extensions of theRibena "concept" into other fruit- flavours, with a viewto increasing Ribena sales, i.e . not simply as an alternative to Ribena.The concept, in this case, involves both the ideas of goodnessand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1973
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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/ribena-range-extension


Research reports

Report on qualitative research on two advertising approaches for the Polaris concept

The research objectives were:1. To find out about the communication of theSchweppeshire brand, and each element withinit;2. To highlight differences to respondents betweenthe positionings of the two films (Monk andSon of Ironing Board);3. To supply...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Report on qualitative research on two advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-advertising-approaches-for-the-polaris-concept


Research reports

Qualitative research on 'Fresh' fabric washing liquid

The research was meant to decide whether or not 'Fresh' has seriouspotential amongst users of heavy ·duty products forhandwashing as well as light-duty users.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'Fresh' fabric washing liquid. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-fresh-fabric-washing-liquid


Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Qualitative research on Open Date Coding. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-open-date-coding