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van Doorn and Stapel (1991a, June 15). Nipo's brand monitor and how advertising works. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/nipo-s-brand-monitor-and-how-advertising-works
Hooley, Wilson and Wigodsky (1987a, October 26). The ADTRAC model for advertising tracking. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/the-adtrac-model-for-advertising-tracking
Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness
Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion
Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-
Biglia and Mazzini (1985a, November 06). Horse racing sponsorship. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/horse-racing-sponsorship
Lin and Standen (1984a, June 15). Measuring awareness, do we measure advertising effects?. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/measuring-awareness-do-we-measure-advertising-effects-
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved April 26, 2024, from