Horse racing sponsorship

Date of publication: November 6, 1985

Abstract:

The choice of horse racing sponsorship can solve the problem of being in touch with the most difficult target: the wealthy. The cost effectiveness of this operation is, by large, at the top of the scale. That's why it seemed worthwhile to consider more carefully whether a sponsoishij by Lancia of a famous horse racing could be a cost effective tool for Thema launch. And in fact it was understood that this kind of operation would solve in a successful way all the problems previously described and would meet the objectives of Lancia Thema launch, producing, in addition, a positive effect on the whole brand image (and awareness of course).

Tino Biglia

Author

This is a long description of some author details.

Ruggero Mazzini

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Research Papers

Case Studies

  • PDF