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Research reports

Attitudinal research on Hessian wall coverings among architects and interior designers

The original objectives of the research were to test reactions to three product possibilities, and whether these offered sufficient advantages when appliedto standard natural Hessian, that they would be preferred to conventional Hessians by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal research on Hessian wall coverings among architects and interior designers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudinal-research-on-hessian-wall-coverings-among-architects-and-interior-designers


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Qualitative research report on jury group on Oven Pads

The general objectives of this research were to provide preliminary qualitative data on the differences between Oven Pads and Aerosol users, how they respectively see the two types of product, and what possibilities existfor converting users of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research report on jury group on Oven Pads . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-jury-group-on-oven-pads-


Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). VIM liquid. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/vim-liquid


Research reports

Qualitative research on Mac throat lozenges

The general objectives of this research were to examine consumer attitudes and usage habits of throat lozenges, in particular, Mac throat lozenges:1. The types of complaints for which throat lozenges are used;2. When throat lozenges are used, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Mac throat lozenges. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-mac-throat-lozenges


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-detergents


Research reports

Quantitative and qualitative research into wig ownership

The market for wigs in Great Britain is currently estimated at £17 million per annum; a large proportion of this market is made up of imports. This survey is designed to provide further factual information on ownership, purchase, andusage of wigs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Attitudinal survey on new house development in Abram. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudinal-survey-on-new-house-development-in-abram