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Moult, Johnson, Corbett and Spaeth (2004a, June 14). Mall media. ANA - ESOMAR. Retrieved June 04, 2023, from
Adams and Spaeth (2003a, June 20). In-store advertising audience measurement principles . ANA - ESOMAR. Retrieved June 04, 2023, from
Ephron, Harvey, Maroney, Moran and Spaeth (2001a, June 01). Making better media decisions . ANA - ESOMAR. Retrieved June 04, 2023, from
Daiberl, Agres, Moult and Spaeth (2003a, September 14). Maximizing shareholder value by bridging the metrics of finance and marketing. ANA - ESOMAR. Retrieved June 04, 2023, from