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Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
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Citation

Stienstra, J. (2016a, June 15). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Videos

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014
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Citation

Garcés and Posada (2014a, June 15). From Colombia to the world (Spanish). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/from-colombia-to-the-world-spanish-