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Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972
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Citation

Mayer, C. S. (1972a, June 15). Sampling issues in European consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-issues-in-european-consumer-panels


Research reports

Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials

The general objectives of this research were to provideguidelines for the development of Beecham Powders andBeecham Powders and Hot Lemon advertising. Two commercialswere used as stimuli: A Beecham Powders commercial (Girl)and e Beecham Powders and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972
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Citation

, C. (1972a, April 11). Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beecham-powders-and-beecham-powders-plus-hot-lemon-commercials


Research papers

Qualitative research on Fish Finger commercials

The overall objectives of this research were to provideguidelines for the production of a new television commercialfor Birds Eye Fish Fingers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1972
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Citation

, C. (1972a, April 08). Qualitative research on Fish Finger commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fish-finger-commercials


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
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Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo


Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays


Research papers

When and how to buy research

For the purpose of this article it is assumed that the decision to carry out market research is well-founded. Nevertheless, examination of the reasons for carrying out the research will help, not only in deciding whether to undertake the project as...

Catalogue: The European Marketing Research Review 1971
Author: Mary Griffin
June 15, 1971
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Citation

Griffin, M. (1971a, June 15). When and how to buy research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-and-how-to-buy-research


Research papers

Toward better media comparison

This committee was established in response to an industry need for clarification of the issues involved in measuring the effectiveness of advertising through media. Now the committee has recommended, and ARF’s Board of Directors has agreed, that...

Catalogue: ARF Guidelines Handbook
Authors: Seymour Banks, Stanley Canter, Richard F. Casey, Paul E. J. Gerhold, Jack R. Green, Robert E. Hughes, John H. Kofron, Frank W. Mansfield, Herbert M. Steele
June 15, 1971
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Citation

Banks et al. (1971a, June 15). Toward better media comparison. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/toward-better-media-comparison


Research papers

A study of the decision processes in the selection of an advertising agency

Lintas London has collaborated with MIL Research in a study among leading British advertisers as a guide to the Advertising Agency on how best to promote itself and gain new clients. The two main areas of research were: - Decision processes in the...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Gerald de Groot, S. Orwell
June 15, 1971
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Citation

de Groot and Orwell (1971a, June 15). A study of the decision processes in the selection of an advertising agency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-study-of-the-decision-processes-in-the-selection-of-an-advertising-agency


Research papers

Identifying problems and organising survey data

When a pharmaceutical company raises a precise problem with a Market Research Institute, the resulting study and the conclusions are given to the client in the form of an exact answer to his questions . The statistical data used is "organised", in...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Marlene Bernhard
May 3, 1971
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Citation

Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data