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Research papers

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Harriet Dehde, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1999
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Citation

Dehde and Frank (1999a, September 01). Globalization of market research tools . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/globalization-of-market-research-tools-


Research papers

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
October 1, 2015
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Citation

Smith, M. E. (2015a, October 01). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience-8588


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-059