Abstract:
The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a new science.
This could also be of interest:
Research Papers
The role of marketing research in the pharmaceutical industry
Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Alberta R. Edwards
 
June 15, 1970
Research Papers
The role of marketing research in corporate planning
Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jarrad D. Blank
 
June 15, 1987
Research Papers
The Bayesian revolution in marketing research
Catalogue: ESOMAR Conference 2005: Innovate!
Author: David G. Bakken
Company: Harris Interactive (Europe)
February 27, 2005
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)