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Research reports

Qualitative research into the attitudes towards gravy and towards promotional and product concepts

Colman Foods have developed a new fat-based gravy product,containing flavoring, thickening, meat extracts, and meat fats. This is conceived as being readily soluble in waterand thus providing a complete gravy with the addition of water. New...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Qualitative research into the attitudes towards gravy and towards promotional and product concepts . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-attitudes-towards-gravy-and-towards-promotional-and-product-concepts-


Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Findus

This report covers the second of two research enquiresconducted by CRAM into Findus Commercials, incorporatingthe theme "We do it our way". About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1975
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Citation

, C. (1975a, March 02). Findus . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/findus-


Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Motivational research into the current and potential market for Champagne in Great Britain . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/motivational-research-into-the-current-and-potential-market-for-champagne-in-great-britain-


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research reports

Qualitative research on young people

This research was undertaken in order to assist in updating knowledge about the attitudes of Young People (16- 24year olds) towards electricity and gas. Particularobjectives were:1. To provide a fresh qualitative analysisof Young People now, in broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Qualitative research on young people. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-young-people


Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/vim-advertising-research


Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975
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Citation

, C. (1975a, February 17). An investigation to subscribe to a major qualitative review of prepared soup market in the UK. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/an-investigation-to-subscribe-to-a-major-qualitative-review-of-prepared-soup-market-in-the-uk