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Research papers

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: M. S. Mons
September 1, 1973
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Citation

Mons, M. S. (1973a, September 01). Planning and optimising investment in stores. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/planning-and-optimising-investment-in-stores