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Planning and optimising investment in stores

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: M. S. Mons

Abstract:

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

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