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Research papers

Contribution to a multi-disciplinary research approach for technical industrial products

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products


Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research papers

Configuration analysis as an instrument for making decisions in marketing

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972
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Citation

Ruczinski, E. M. (1972a, June 15). Configuration analysis as an instrument for making decisions in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/configuration-analysis-as-an-instrument-for-making-decisions-in-marketing


Research papers

Data control's answer to marketing requirements (French)

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements-french-


Research papers

Industrial purchasing

The need for further research into purchase decision making in industrial markets is widely acknowledged. Tor marketing techniques to be effective, the decision makers must be identified and their roles and the criteria they use understood. But in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Haines
June 15, 1972
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Citation

Haines, M. (1972a, June 15). Industrial purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-purchasing


Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. D. Teach, L. A. Neidell
June 15, 1972
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Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pinto


Research papers

Attention and the measurement of media exposure for press and television

The paper starts by identifying decision and research areas. Decisions have to be taken about media variables and about advertising content variables. Their outcome can be reasonably assessed in terms of exposure and effectiveness, and it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Tony Twyman
June 15, 1972
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Citation

Twyman, T. (1972a, June 15). Attention and the measurement of media exposure for press and television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attention-and-the-measurement-of-media-exposure-for-press-and-television


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products (French)

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
×

Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products-french-