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Pinto

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: R. D. Teach, L. A. Neidell

Abstract:

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more popular imported competitors - Volkswagen Super Beetle, Datsun 1600, Toyota Corolla and Opel Kadett. Ford's Maverick, a true compact. was also included in the study in order to evaluate perceptual differences between the Maverick and the Pinto.

R. D. Teach

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L. A. Neidell

Author

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Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/structuring-the-marketing