Back

Pinto

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: R. D. Teach, L. A. Neidell

Abstract:

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more popular imported competitors - Volkswagen Super Beetle, Datsun 1600, Toyota Corolla and Opel Kadett. Ford's Maverick, a true compact. was also included in the study in order to evaluate perceptual differences between the Maverick and the Pinto.

R. D. Teach

Author

This is a long description of some author details.

L. A. Neidell

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Using research to develop a strategic plan for the arts in London

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Cynthia Pinto, Seona Reid

 

June 15, 1990

×

Citation

Pinto and Reid (1990a, June 15). Using research to develop a strategic plan for the arts in London. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-a-strategic-plan-for-the-arts-in-london


Research Papers

Innovation culture and strategy

Catalogue: Innovate 2006

Author: Kristin Luck

 

May 10, 2006

×

Citation

Luck, K. (2006a, May 10). Innovation culture and strategy. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/innovation-culture-and-strategy


Videos

Is shopping cultured?

Catalogue: Latin America 2017: #IN

Authors: Joaquim Bretcha, Alexander Wheatley

Companies: Netquest, Kantar

June 15, 2017

×

Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752