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Videos

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
August 23, 2018
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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-


Videos

Are you listening? (Spanish)

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019
Authors: Damián Suárez, Sebastián Silva
Company: Mega Research
April 9, 2019
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Citation

Suárez and Silva (2019a, April 09). Are you listening? (Spanish). ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/are-you-listening-spanish-


Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019
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Citation

Caldwell, L. (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination-10720