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Videos

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020
Author: Anthony Tasgal
September 16, 2020
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Citation

Tasgal, A. (2020a, September 16). Aha to Haha? Humour, insight and the films of M Night Shyamalan. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/aha-to-haha-


Videos

Virtually happy

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right...

Catalogue: Insights Festival 2020
Author: Stephanie Davies
Company: Laughology
September 14, 2020
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Citation

Davies, S. (2020a, September 14). Virtually happy. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/virtually-happy


Videos

Digital anthropology

The aim of this paper is to present and to train attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018
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Citation

Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/digital-anthropology


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Learning- Every damn day

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Catalogue: Congress 2018
Author: Vanessa Oshima
Company: Starbucks Corporation
September 23, 2018
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Citation

Oshima, V. (2018a, September 23). Learning- Every damn day. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/learning--every-damn-day


Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/reel-happiness


Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
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Citation

Comley, P. (2014a, June 15). Brands that make me smile. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/brands-that-make-me-smile-8164