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Digital anthropology

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Authors: Francois Erner, Jennifer Roberton

Abstract:

The aim of this paper is to present and to train attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the 'appiness project presented at an earlier conference..

Francois Erner

Author

This is a long description of some author details.

Jennifer Roberton

Author

This is a long description of some author details.

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Dubreuil and Knowles (2017a, November 27). Behind the automation curtain. ANA - ESOMAR. Retrieved December 11, 2023, from


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Schardt, Earle and Litman (2021a, March 25). PepsiCo's quest to democratize knowledge. ANA - ESOMAR. Retrieved December 11, 2023, from


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Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/pepsico-s-quest-to-democratize-knowledge