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Videos

Masking for a friend

A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should...

Catalogue: Insights Festival 2020
Author: Monique Drummond
Company: Relish Research
September 16, 2020
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Citation

Drummond, M. (2020a, September 16). Masking for a friend. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/masking-for-a-friend


Videos

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
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Citation

Wilson, J. (2018a, September 23). How can blockchain be used to improve our industry without destroying it?. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/how-can-blockchain-be-used-to-improve-our-industry-without-destroying-it-


Videos

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
August 23, 2018
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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-


Videos

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
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Citation

Kumar and Talwar Sekhar (2018a, May 23). In pursuit of happiness. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/in-pursuit-of-happiness-9321


Videos

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
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Citation

Sanchez and Chan (2018a, May 13). Identifying and sizing growth opportunities for brands trough mapping the consumer journey . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/identifying-and-sizing-growth-opportunities-for-brands-trough-mapping-the-consumer-journey-